The semantics of “meaning” when it comes to “luxury” businesses are not complex. It is one sided. To the person paying, “what does this investment mean”. For the person selling, what do I want this to mean to the buyer. Once those are in harmony, all other interpretations are secondary and perhaps inconsequential in the decision making process of setting up such a business.

I eat Nigerian Jollof and I write things. That is what I do. Chief Fanatic @ Manchester United FC.

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