Early investment experience in an African Unicorn

“Takes a nation of millions to hold us back
But when your boy reach a billion it’s a wrap” — Jay Z. “A Billi.”

Hello, again, world!

In a great market — a market with lots of real potential customers — the market pulls product out of the startup.

The market needs to be fulfilled and the market will be fulfilled, by the first viable product that comes along.

The product doesn’t need to be great; it just has to basically work. And, the market doesn’t care how good the team is, as long as the team can produce that viable product.

In short, customers are knocking down your door to get the product; the main goal is to actually answer the phone and respond to all the emails from people who want to buy.

And when you have a great market, the team is remarkably easy to upgrade on the fly.

It is the market that created Flutterwave. It is an excellent company with a great team, great leadership, and is in a great market. They have not been afraid to find out if they are right or wrong. They don’t go out with preconceived notions but listen to the data. They also improve on themselves, and the team performs self upgrades with learning daily.

I eat Nigerian Jollof and I write things. That is what I do. Chief Fanatic @ Manchester United FC.